Thursday, October 23, 2008

Social Studies Poster Contest: Aboriginal People and Their Environment

ABORIGINAL PEOPLE AND THEIR ENVIRONMENT POSTER



Task: You have been studying the 6 Native Ways of Life and how these 6 groups lived differently depending on their environment. You are going to create a full colour poster illustrating some of the key points you have learned about your Native Group. Be sure that your poster includes:






  • Name of Your Native Group (i.e. Arctic, Eastern Woodlands, etc.)
  • Name of Their Way of Life (i.e. Fisher, Hunter, Farmer, etc.)
  • Image(s) Showing the Environment (Climate, Landforms, Vegetation)
  • Image(s) Showing Natural Resources (Plants, Animals)
  • Image(s) Showing Basic Needs (Food, Clothing, Shelter)
  • Name of Key Words (Longhouse, Tepee, Buffalo, Igloo, Cedar Trees, Salmon)
  • Your Name

First, do google image searches for varous photos and pictures relating to your group. Save these photos in a folder in your home drive.



Next choose a photo of your native group's environment for the background of your poster. Open this photo in Photo Shop and be sure to resize the image to 11" X 8.5".



Use the text tool to type in the title (Name of Your Native Group and their Way of Life) in a large font, any key words in a medium font, and your name in a smaller font.



Finally, add some smaller photos from the Natural Resources and Basic Needs pictures you have saved in your folder.



Organize your poster in a creative, informative and attractive way.


Here is an example:








Thursday, October 16, 2008

Term One: Media Literacy Project - POSTER






Major Media Literacy Product for Term One

POSTER CONTEST





This term we have looked at 3 Media Literacy Concepts:












  • Brand Recognition





  • The Media Triangle





  • Product Placement







Choose one of the concepts and use Microsoft Word OR Photoshop Elements to create an 11" x 8.5" poster informing young people about "What Media Literacy means to you?"







Your poster will have the words "Media Literacy is...______________"







The illustration(s) and brief statement(s) will illustrate one concept you have learned this term.







The best projects will be printed poster size in full colour.







Here are 3 examples:


Here is a great website to find the different brands that appear in the movies!




brandchannel.com




REMEMBER TO BE AWARE OF THE PURPOSE AND INTENDED AUDIENCE WHEN CREATING A MEDIA TEXT!








HERE IS THE EVALUATION RUBRIC:



Saturday, October 11, 2008

Product Placement Lesson

Lesson Five
Product Placement in the Movies

Do a YouTube search for "Behind the Screens".... the documentary is in 5 parts on YouTube. Be sure the students are aware the three ways in which products are integrated into the movies we watch today (Cross Promotions, Merchandising, and Tie-Ins). All three are explained with examples in "Behind the Screens: Hollywood goes Hypercommercial 3 of 5" on YouTube.

Cross Promotions: the product is in the film and mentioned plus the commercials about the product mention the film.

Merchandising: what else can you sell as a result of the movie (i.e. t-shirts, mugs, toys). Some characters in movies are actually created because they can easily become toys (i.e. "ToyStory")

Tie-Ins: the product and the film have an agreement/arrangement. For example, Disney and McDonalds have had a 10 year agreement that any Disney movie will be promoted with products (toys with Happy Meals) at McDonalds.

Movie makers are nolonger interested in making great movies they are more interested in making great deals.

Product Placement Activity:
Have the students find their own examples of product placement in movies they know. If possible some may even bring in the VHS or DVD. It might be more productive (and provocative) to have them review a few of their own favorite movies. Ask the students to find examples of Cross Promotions, Merchadising, and Tie-Ins

Resources:
YouTube Behind the Screens
Behind the Screens Study Guide
Product Placement Assignment

Links to Examples of Product Placement:
Wayne's World
Austin Powers
Spiderman
Home Alone